The 22 On Sloane Incubation programme is designed for entrepreneurs who are in the process of starting or launching their new venture. The programme focuses on the identified market opportunity, scrumming and helping entrepreneurs develop their go-to-market and/or growth strategies.

This programme is designed for startups that have a functioning Minimum Viable Product (MVP). The programme will help achieve product market fit via custom build. The programme will help the startup build and implement a sustainable business model as well as launch and scale their venture.

Once the startup has launched, we will help them scale by providing access to market and capital, while supporting them with deal valuation and close. We do this through our vast network of angel, venture capital and institutional investors as well as our private/public sector partners in South Africa and the rest of the continent.

Through our Hackathons and Huddles, we identify market gaps and generate solutions to close the said gaps. We follow a market pull approach whereby we develop a solution around a specific need of a corporate partner so that off-take is guaranteed. We select the best value proposition and we develop it into a market ready solution. We then appoint a commercialization team to take the product to market and support it.

We offer several digital skills programmes targeting youth to make them employable in the new world of work. Courses include but not limited to: Cloud Computing, Artificial Intelligence, Coding, Software development and many more.

We also have a GEN Juniors weekend programme where young people in high school are taught various modules on entrepreneurship, design thinking and coding.

We have over 3000sqm lettable area which is occupied by over 100 startups and their staff. Startups in our space get to network and meet their peers while working in an innovative environment that spurs critical thinking.

Our events and ecosystem initiatives bring together key voices in the ecosystem for thought leadership and networking events. Our campus is an iconic entrepreneurial hub where private and public sector can host their internal events while immersing themselves in our startup ecosystem.