22 On Sloane Incubation Programme



Qualifying startups with registered businesses that are in the process of launching (have a proof of concept) or have launched with a revenue not exceeding  R2million (USD$135k). The product or service must address current and future demand and is technology enabled. The founders have a clear intention to grow their business and attract investment. Entrance into the programme is subject to a business case assessment; company valuation; a psychometric test; and whether the business is strategically aligned to 22 On Sloane’s vision



+ R1500 (USD$100) per month (commitment fee payable by the startup)

+ 24hour/7days week access into 22 on Sloane

+ Hosting an event at the Atrium (1 event inviting up to 50 people) event must be in relation to your startup

+ Uncapped WI-FI

+ WorkSpace (A Desk and chair)

+ Connecting you to various networks in your industry

Key FOCUS Areas

The Incubator programme provides toolkits to help startups understand:

Developing An Identified Market Opportunity

Helping You Launch Your Startup 

Creating A Go-To-Market Strategy

How Best To Finance & Ensure That Your Startup Is Profitable

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Other Programmes

22 On Sloane Mentorship Programme

22 On Sloane Mentorship Programme

The 22 On Sloane Mentorship Programme is designed to provide our Startups with valuable guidance and support from corporates, academics, business leaders and/or industry experts. In exchange for their time and expertise -22 On Sloane will reward them by moving them up the mentorship levels. At level 3, participants are recognized as certified 22 On Sloane Mentors, and are offered entrance into the Angel in Residence Programme.

22 On Sloane Accelerator Programme

22 On Sloane Accelerator – The Catalytic Programme

The Catalytic programme is designed to support high impact digital startups across Africa to start, launch, commercialise and scale. The programme is designed to support startups in pre-seed and seed stages.