Our Programmes

Our approach is to focus on the longevity of a startup together with building its capability to grow quickly. It’s no secret that growth matters for any company regardless of size or business stage. Because growth predicts long-term success, our Incubation and Acceleration programmes are tailored to be critical enablers of growth. We understand that in order to create a successful company, our startups must master the ability to transition from one growth stage to the next.

WHAT WE OFFER

OUR PROGRAMMES OFFER:

  • Tailored business development (strategic and growth advisory) and support from the 22 on Sloane Team
  • Investment capital raising activities (including pitching to corporate decision makers and investors)
  • Facilitating partnerships with our corporate stakeholder partnerships (access to their  expertise and resources)
  • Access to the GEN Africa mentorship alumni and intra-mentorship network
  • GEN Africa 22 on Sloane ecosystem

GROW TODAY , SCALE TOMORROW

GROW TODAY , SCALE TOMORROW

22 on Sloane Incubation

22 on Sloane Accelerator

Entrance Criteria

Entrance Criteria

Qualifying startups with registered businesses that are in the process of launching (have a proof of concept) or have launched with a revenue maximum of R2 million. The product or service must address current and future demand and is underlined by an element of technology. The founders have a clear intention to grow their business and attract investment.

 

Entrance into the programme is subject to a business a case assessment; company valuation; a psychometric test; and whether the business is strategically aligned to GEN Africa 22 on Sloane’s vision.

Qualifying businesses are over 18 months old and have generated over R2 million in revenue. The product or service can address current and future demand and is underlined by an element of technology. The founders are interested in addressing a large market pool and have a clear intention to grow their business as fast as possible and attract substantial investment.

 

Entrance into the programme is subject to a business a case assessment; company valuation; a psychometric test; and whether the business is strategically aligned to GEN Africa 22 on Sloane’s vision.

Equity

Equity

Participating in the Incubator is subject to signing a Memorandum of Agreement which stipulates that 22 On Sloane will take a 10% equity stake in your business, this is contingent to 22 On Sloane facilitating an investment for the business through its network in the 18 month programme period. The equity will only be taken when an investment occurs (initiated by 22 On Sloane) and not during entrance or participation in the programme. Should you initiate investment on your own (without the assistance of 22 On  Sloane) we will not take an equity stake in the business.

Participating in the Accelerator is subject to signing a Memorandum of Agreement which stipulates that 22 On Sloane will take a 5% equity stake in your business, this is contingent to 22 On Sloane facilitating an investment for the business through its network in the 18 month programme period. The equity will only be taken when an investment occurs (initiated by 22 On Sloane) and not during entrance or participation in the programme. Should you initiate investment on your own (without the assistance of 22 On Sloane) we will not take an equity stake in the business.

KEY FOCUS AREAS

KEY FOCUS AREAS

The Incubator programme provides toolkits to help startups understand:

The Accelerator programme provides tool-kits to help startups understand:

Developing an identified market opportunity

The valuation of companies

Helping you launch your startup

Scale

Creating a Go-To-Market Strategy

Investment readiness framework

and how best to finance and ensure that your startup is profitable.

Understanding term sheets

Financial models

Incubation Kit:

Accelerator Kit:

  • R1500 (USD$102) per month (commitment fee payable by the startup)
  • 24hour/7days week access into 22 on Sloane
  • Hosting an event at the Atrium (1 event inviting up to 50 people) event must be in relation to your startup
  • Uncapped WI-FI
  • WorkSpace (A Desk and chair)
  • Connecting you to various networks in your industry
  • 10% equity stake in your startup through our investment arm  - 22 On Sloane Capital

Apply Now

  • R1500 (USD$102) per month (commitment fee payable by the startup)
  • 24hour/7days week access into 22 on Sloane
  • Hosting an event at the Atrium (2 events inviting up to 50 people) event must be in relation to your startup
  • Uncapped WI-FI
  • WorkSpace (A Desk and chair)
  • Connecting you to various networks in your industry
  • Access to market networks
  • Raising Capital (in 18 months of joining/completing the Accelerator programme)
  • 5% equity stake in your startup through our investment arm  - 22 On Sloane Capital

Apply Now

OUR FACILITIES

  • 10,000 square metres
  • Over 500 workstations and offices
  • WIFI
  • 3 Tech Labs
  • A large state of the art boardroom for over 20 pax
  • 4 kitchen facilities
  • 5 lounges
  • 180 parking bays
  • Gym
  • 6 shower facilities
  • A prayer room
  • Pop-up shops and product displays for residents
  • 5 boardrooms for meetings
  • Think Tank room
  • Phone rooms
  • Kids and Adults playrooms
  • Locker facilities
  • Over 20 partners under one roof
  • And finally the heart of the campus – The Atrium – an indoor open space for networking and events
  • A siesta room

*Residents can access the campus for 24hrs while non-residents can access the campus between 08h00 and 17h00*

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© 2020 Global Entrepreneurship Network

22 ON SLOANE

 

Corner William Nicol Drive & Sloane Street

Bryanston, 2191

Johannesburg, South Africa

Email: residency@22onsloane.co

 

The Incubator programme provides toolkits to help startups understand:

The Accelerator programme provides tool-kits to help startups understand:

Our Programmes