Fireside Chat – Stand Out or Get Lost: Building a Brand While Building a Company

22 On Sloane Cape Town Hub invites founders, creatives, and business leaders to an inspiring Fireside Chat with renowned brand strategist Jörg Dietzel, widely known as the “Brand Guru.” The session, themed “Stand Out or Get Lost: Building a Brand While Building a Company,” will explore the fundamentals of building a powerful and distinctive brand in today’s competitive landscape. Jörg will share practical insights drawn from years of experience working with businesses across industries, highlighting what separates brands that succeed from those that disappear in the noise.

4 Mar

2026 Township Digital Market Access Graduation

The Township Digital Market Access (TDMA) Graduation marks the successful completion of the TDMA programme, which supports township-based businesses through digital enablement, business readiness, and market access opportunities.

3 Mar

2026 Inspire Africa Product Tour

The Inspire Africa Product Tour is creating a space for practical insights, real case studies, and high-value connections across the South Africa product ecosystem. If you’re building, leading, or exploring product in South Africa, don't miss attending the Product Tour on the 4th of March, at 22onSloane, Cape Town.

18 Feb

Startup Huddle: Market Access

Startup Huddle: Market Access – From Hustle to Distribution is the first Johannesburg edition of our 2026 monthly series at 22 On Sloane, where founders come together for practical conversations, peer learning, and honest insight.

12 Feb

The AgriTech Showcase & Engagement Week is a hands‑on exhibition where Gauteng farmers can explore practical, locally developed agricultural technologies designed to improve productivity, reduce costs, and support sustainable farming.

26 Jan

The UNDP Exchange Programme Knowledge Exchange is a collaborative platform designed to connect South African AgriTech and AquaTech MSMEs with global expertise, innovation, and market-oriented insights, with a particular focus on strengthening linkages with Japanese enterprises operating in South Africa.

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About Us

22 On Sloane is the largest startup campus in Africa. The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa.