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Every founder starts with ambition, but sustainable growth requires intention, strategy, and the right systems.

Join us for the next Startup Huddle Cape Town, hosted by 22 On Sloane and powered by the Western Cape Government Department of Economic Development and Tourism (DEDAT), as we explore what it takes for MSMEs and startup founders to move beyond early traction and build businesses that generate consistent revenue.

This practical and engaging session will unpack the realities of business growth, offering founders actionable insights, lessons from real entrepreneurial journeys, and strategies for scaling sustainably.


What to expect:

  • Practical strategies for growing revenue
  • Real-world lessons from business growth journeys
  • Mindset shifts that support long-term sustainability
  • Building systems that enable business progression
  • Networking opportunities with fellow entrepreneurs and ecosystem stakeholders

Whether you’re working towards your first paying customers or your first million in revenue, this conversation will provide valuable insights to help you take the next step in your growth journey.


Date: Thursday, 11 June 2026
Time: 14:00 – 15:30
Venue: 22 On Sloane Cape Town Hub, 39 Somerset Road, Green Point

Register to attend event

Powered by the Western Cape Government Department of economic development and tourism (DEDAT)
StartupHuddle FundingTheJourney MSMEGrowth DEDAT Entrepreneurship CapeTown 22OnSloane

The Startup Huddle event provides a platform for entrepreneurs to discover solutions to the challenges they face through purposeful engagement with a broad array of voices from the local community, who can also share their experiences.

 

Startups are given context about the topic at hand, which includes tools, tricks and techniques from experts. This can take up to 10min. Thereafter, they will be given 2-3 minutes to tell us about some of the challenges they have encountered in their business venture. Participants then get into small groups where they Huddle for a 10-minute -interactive activity. Each group selects a team member or two to share what they discussed. The Huddle will close off having equipped the techies with practical and value-add experience they can use in their startup journey.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works. Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works.

Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Startup Huddle is back, this time in collaboration with Sloane Connect

Date : 29 October 2026

Time : 15:00 Until Late

22 On Sloane Cafe, Cnr winnie Mandela Drive, Sloane St, Bryanston, Sandton

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from R250 000 to R50 million.

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from

R250 000 to R50 million.

Is your business operational, financially viable, and ready to scale to the next level?

Date : 26 – 30 October 2026

22 On Sloane Hub in Greenpoint & Online via Microsoft Teams