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The WEDP Customer Acquisition Workshop is a capacity‑building session designed to equip participants with practical strategies to attract, engage, and convert customers in a sustainable and cost‑effective way. For many MSMEs, acquiring customers consistently remains a key growth challenge, making it critical to understand who to target, how to reach them, and how to communicate value effectively.

 

The workshop will guide participants through identifying their ideal target market, refining value propositions, and selecting appropriate marketing channels aligned to their business goals. It will also explore both online and in‑person customer acquisition approaches, focusing on building confidence in generating sales and strengthening customer relationships.

 

By the end of the session, participants will have actionable insights and tools to improve their outreach efforts, drive consistent customer engagement, and support long‑term business growth.

 

N.B: Closed event

Register to attend event

Powered by the Western Cape Government Department of economic development and tourism (DEDAT)
StartupHuddle FundingTheJourney MSMEGrowth DEDAT Entrepreneurship CapeTown 22OnSloane

The Startup Huddle event provides a platform for entrepreneurs to discover solutions to the challenges they face through purposeful engagement with a broad array of voices from the local community, who can also share their experiences.

 

Startups are given context about the topic at hand, which includes tools, tricks and techniques from experts. This can take up to 10min. Thereafter, they will be given 2-3 minutes to tell us about some of the challenges they have encountered in their business venture. Participants then get into small groups where they Huddle for a 10-minute -interactive activity. Each group selects a team member or two to share what they discussed. The Huddle will close off having equipped the techies with practical and value-add experience they can use in their startup journey.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works. Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works.

Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Startup Huddle is back, this time in collaboration with Sloane Connect

Date : 29 October 2026

Time : 15:00 Until Late

22 On Sloane Cafe, Cnr winnie Mandela Drive, Sloane St, Bryanston, Sandton

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from R250 000 to R50 million.

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from

R250 000 to R50 million.

Is your business operational, financially viable, and ready to scale to the next level?

Date : 26 – 30 October 2026

22 On Sloane Hub in Greenpoint & Online via Microsoft Teams