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Startup Huddle: Market Access – From Hustle to Distribution is the first Johannesburg edition of our 2026 monthly series at 22 On Sloane, where founders come together for practical conversations, peer learning, and honest insight.

This session focuses on one of the biggest growth levers in entrepreneurship: market access. Hustle may get you started, but structured distribution keeps your business alive. We’ll explore how founders can move from inconsistent selling to clear routes to market, stronger buyer relationships, and scalable channels.

Each month, Startup Huddle features two entrepreneurs who unpack the realities behind their journey. Through open discussion and live feedback, we learn together and strengthen our collective ability to build sustainable, growth-focused businesses.

 

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The Startup Huddle event provides a platform for entrepreneurs to discover solutions to the challenges they face through purposeful engagement with a broad array of voices from the local community, who can also share their experiences.

 

Startups are given context about the topic at hand, which includes tools, tricks and techniques from experts. This can take up to 10min. Thereafter, they will be given 2-3 minutes to tell us about some of the challenges they have encountered in their business venture. Participants then get into small groups where they Huddle for a 10-minute -interactive activity. Each group selects a team member or two to share what they discussed. The Huddle will close off having equipped the techies with practical and value-add experience they can use in their startup journey.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works. Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works.

Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Startup Huddle is back, this time in collaboration with Sloane Connect

Date : 29 October 2026

Time : 15:00 Until Late

22 On Sloane Cafe, Cnr winnie Mandela Drive, Sloane St, Bryanston, Sandton

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from R250 000 to R50 million.

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from

R250 000 to R50 million.

Is your business operational, financially viable, and ready to scale to the next level?

Date : 26 – 30 October 2026

22 On Sloane Hub in Greenpoint & Online via Microsoft Teams