Africa's Largest Startup Campus
Powering The Next Generation of Entrepreneurs

22 On Sloane Cape Town Hub invites founders, creatives, and business leaders to an inspiring Fireside Chat with renowned brand strategist Jörg Dietzel, widely known as the “Brand Guru.”

 

The session, themed “Stand Out or Get Lost: Building a Brand While Building a Company,” will explore the fundamentals of building a powerful and distinctive brand in today’s competitive landscape. Jörg will share practical insights drawn from years of experience working with businesses across industries, highlighting what separates brands that succeed from those that disappear in the noise.

 

Attendees will gain valuable perspectives through real examples of brand successes and failures, along with practical guidance on how founders can intentionally build brands that resonate with their audiences while growing their companies.

 

Space is limited. Register here:

Register to attend event

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The Startup Huddle event provides a platform for entrepreneurs to discover solutions to the challenges they face through purposeful engagement with a broad array of voices from the local community, who can also share their experiences.

 

Startups are given context about the topic at hand, which includes tools, tricks and techniques from experts. This can take up to 10min. Thereafter, they will be given 2-3 minutes to tell us about some of the challenges they have encountered in their business venture. Participants then get into small groups where they Huddle for a 10-minute -interactive activity. Each group selects a team member or two to share what they discussed. The Huddle will close off having equipped the techies with practical and value-add experience they can use in their startup journey.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works. Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Building a business rarely goes exactly as planned. Sometimes, moving forward means changing direction, making difficult decisions or letting go of what no longer works.

Under the theme “This Wasn’t the Plan”, we’re bringing Startup Huddle and Sloane Connect together for an afternoon of honest conversations, shared experiences and meaningful connections.

Startup Huddle is back, this time in collaboration with Sloane Connect

Date : 29 October 2026

Time : 15:00 Until Late

22 On Sloane Cafe, Cnr winnie Mandela Drive, Sloane St, Bryanston, Sandton

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from R250 000 to R50 million.

Established SMEs are invited to book a 1-on-1 consultation during Open Week (26–30 October 2026) to explore tailored funding solutions from

R250 000 to R50 million.

Is your business operational, financially viable, and ready to scale to the next level?

Date : 26 – 30 October 2026

22 On Sloane Hub in Greenpoint & Online via Microsoft Teams