Amazon South Africa is launching the first Amazon SMME Digital Adoption Report – a study exploring how South Africa’s small, medium, and micro enterprises are navigating the digital economy. Commissioned by Amazon, World Wide Worx, a South African leader in independent technology research, conducted a comprehensive study into SMME participation in South Africa’s e-commerce sector. The report examines the challenges, opportunities, and readiness of SMMEs to capitalise on the digital economy.





