How to create a Unique Value Proposition

Masterclass

When

Date: 26 March 2021

Time: 11H00-12H00

Location: Zoom

Sam Apata

67 Ceos

Description

A unique value proposition (UVP), also known as a unique selling proposition (USP), is a statement that clearly expresses your product or service’s distinct selling points to potential customers. A UVP statement conveys more information than a tagline or slogan. It explains the specific benefits your product offers, why your target customers should choose your product over the competition, and how your product resolves their pain points.

Resources

Download Slide Handout

About Us

22 On Sloane is the largest startup campus in Africa. The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa.