Date: 26 March 2021
A unique value proposition (UVP), also known as a unique selling proposition (USP), is a statement that clearly expresses your product or service’s distinct selling points to potential customers. A UVP statement conveys more information than a tagline or slogan. It explains the specific benefits your product offers, why your target customers should choose your product over the competition, and how your product resolves their pain points.
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