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About The Google for Startups Accelerator
A three-month hybrid accelerator program for growth-stage technology startups. The Accelerator is designed to bring the best of Google's programs, products, people, and technology to South African-led startups looking to scale their impact.
Programme Objectives
Capacitate and support Township SMMEs to operate sustainably.
Increase the number of Township SMMEs onboarded on e-commerce and digital platforms for sales growth.
Strengthen the ecosystem through collaboration, knowledge-sharing and capacity building.
Drive digital inclusion to promote business development.
Monitor and evaluate the programmer's impact on the participants and broader community.
The 2024 Cohort

