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The Ideas To Market 21 Day Challenge is an initiative of 22 On Sloane aimed at driving innovation and social impact through technology enabled solutions. Given that majority of countries are on lockdown due to COVID-19, this serves as an opportunity to challenge Africa’s youth into developing solutions for the challenges faced on the continent. The Challenge encourages participants to provide solutions in three main Tech-centric areas: Health, Education and Finance.

CHALLENGE 3 – FinTech

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All applicants will receive automated response confirming their submission. Successful applicants will be notified in writing within three days of the deadline date. Successful applicants will be required to pitch virtually to the judges and one winner will be selected.

The global COVID-19 pandemic has intensified the financial limitations for impoverished Africans. The demand for user-friendly, innovative and cost-effective methods of financial transacting has substantially increased- formulate a tech solution that can adequately address this challenge.

Deadline for submissions is on 22nd April 23h00 (CAT)

REWARD

Entrance to 22 On Sloane Incubator Program for a period of 2 Quarters (6 Months) worth over R200 000.

Pitch Deck Guidelines:

In preparation for your submission, please ensure that your pitch deck incorporates the below points. The pitch deck must not be more than ten (10) pages.

1: Explain the problem that you are trying to solve

2: Describe the unique Tech solution

3: Share Details about your potential product/service

4: Market Size (Total market size realistically obtainable from your product/service)

5: Market Strategy

6: Revenue Model

7: Your Competitors

8: Team Members/Founder/Co-Founders

9: Resources required to go to Market

Judging Criteria:

The judges will use the following criteria and scores to adjudicate each application:

The proposed solution clearly defines its customers; 20%

The proposed solution demonstrates the market opportunity; 20%

The proposed solution has the potential to be financially viable; 20%

The proposed solution must be technology enabled and/or tech-centric; 20%

The proposed solution has a unique market differentiator and potential to scale; 20%

Total Score = 100%

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