Digital Marketing During COVID-19

MALEBO NGOPE | JULY 27, 2020

Are you wondering how to navigate through these unprecedented times and effectively using Digital Marketing to extend your strategy and increase consumer interactions? You should be. COVID-19 has made us experience the rise of e-commerce and social shopping; therefore, every Marketer and Business owner should be looking for new ways to create effective Digital Marketing Strategies and employing experienced agencies to help them innovate.

Online buying is slowly replacing brick and mortar and the digital consumer funnel has become more complex than what it was 5 years ago. There has never been a time more important than now for business owners to understand consumer behaviour and adapt their offerings to relate to the most recent trends and insights. We have seen a rise in Social Media consumption and the amount of time people spend on their mobile phones has increased overall, we see it in our day to day activities.

Employing effective Digital Marketing Strategies will make the impact of COVID-19 less and prepare companies for the possibility of future pandemics which may affect the world or just affect your industry specifically. Brands that value Digital Marketing and have re-worked their strategies in parallel to the changes in consumer behaviour and online interactions will stand out and prosper in comparison to those who spray and pray or do not employ Digital Marketing into their business strategies at all. We are helping many clients in South Africa to reformulate their plans and you should contact us today to create a dynamic strategy for your business.

 

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