The legacy of influence and growth through branding

Proudly South African brands continue to win the hearts of customers because they consistently show up and understand the reality of the value shopper. With initiatives such as the recently launched Spaza Shop Support Fund, we are likely to witness an increased participation of locally produced products in the township and rural areas’ retail trade sector. These local retailers will be able to improve their customer experience by offering a wider product range that is appealing while also providing more convenience through mobile-based shopping as well as at the door delivery services for customers who are in townships...

25 Feb

22 On Sloane Research Agenda

At 22 On Sloane, research is a key pillar of our mission to power the next generation of African entrepreneurs. As Africa’s largest entrepreneurship campus, we are committed to generating insights that drive innovation, enhance entrepreneurial support, and shape policies that foster business growth across the continent. Our research agenda focuses on strengthening entrepreneurial ecosystems, supporting the scaling of African startups, leveraging digital transformation, addressing challenges in developing contexts, and promoting sustainability through green economy initiatives. Through data-driven insights, we aim to equip startups and SMEs with the tools they need to scale and compete globally.

25 Feb

Global Entrepreneurship Week 2024 Report

This report provides a comprehensive overview of the key activities and outcomes of Global Entrepreneurship Week (GEW) 2024, highlighting efforts to foster entrepreneurship, innovation, and ecosystem development. It captures the highlights of the GEW Hackathon, where participants tackled pressing entrepreneurial challenges, presented innovative solutions, and were evaluated based on creativity and impact...

14 Nov

22 On Sloane Impact Report 2021-2023

This report captures the key achievements of 22 On Sloane from 2021 to 2023, showcasing our dedicated efforts to foster a vibrant entrepreneurship ecosystem. Over these years, 22 On Sloane solidified its position as Africa’s largest entrepreneurship campus, remaining steadfast in its mission to guide start-ups and SMMEs from ideation through to scaling.

3 Oct

Empowering Township Entrepreneurs in the 4IR: A Digital Marketplace Revolution

Having recently attended a launch of a groundbreaking initiative designed to empower small and medium enterprises in various townships across Gauteng, this event was a reminder of the South African notion of ‘Ubuntu” where we all are able to come together to make a difference in a joint course and just how important the key stakeholders in the ecosystem are in terms of nurturing an idea into reality. This initiative seeks to advance the cause of developing entrepreneurs and SMMEs in the townships through the transformative journey in this 4IR of thriving in the digital marketplace to promote both the sustainability and growth of the economy.

3 Sep

Township Entrepreneurial Ecosystem The Entrepreneurs Lived Experiences

The report on Township Entrepreneurial Ecosystems: The Entrepreneurs Lived Experiences by the Gordon Institute of Business Science (GIBS) offers a fresh perspective on the unique challenges and opportunities faced by entrepreneurs in South Africa's townships. This report highlights the distinct nature of township ecosystems from the perspective of the entrepreneur, which had been largely overlooked in previous studies

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About Us

22 On Sloane is the largest startup campus in Africa. The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa.