Africa's Largest Startup Campus
Powering The Next Generation of Entrepreneurs.
Category Media
3 Sep

When Culture, Creativity, and Commerce Collide

The global ambition of Amapiano has also been remarkable. From Johannesburg to London and even Portugal’s Afronation festival, the genre is rewriting Africa’s cultural narrative. Cross-border collaborations with international artists have amplified the sound, proving its universal appeal. These global tours don’t just sell out stadiums, but they boost tourism, increase content consumption, and attract investments into Africa’s creative economy. They signal that African creativity is not an afterthought but a leading export.

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19 Jun

Honouring the Legacy of 1976: Empowering the Youth of Today for a Better Tomorrow

To effectively support the youth in contributing to the growth of the economy and society, it is important to enhance our education system and skills development programmes to align with industry needs and place the youth in demand in the labour market. Promoting youth entrepreneurship with an enabling environment that provides access to funding, removing the red tape and offering youth-led businesses access to regulated markets will encourage more businesses to be innovative. Through the strengthened collaboration between public-private, we would be able to address many challenges that are faced by the youth of today.

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12 Jun

The Global Startup Ecosystem Report 2025

The Global Startup Ecosystem Report 2024 (GSER 2024) is a comprehensive analysis of the current state of startup ecosystems worldwide. Now in its 12th year, the GSER provides insights into the world’s leading startup ecosystems, emerging trends, and key challenges facing entrepreneurs. It is based on extensive research and analysis of data from 4.5 million startups across 300 global ecosystems and over a decade of independent research and providing policy advice to more than 160 economic and innovation ministries and public/private agencies in over 55 countries. The Global Startup Ecosystem Report 2024 (GSER 2024) is a comprehensive analysis of the current state of startup ecosystems worldwide. With the GSER 2024, we hope to provide valuable perspective on the global startup landscape and actionable recommendations for entrepreneurs, investors, policymakers, and other stakeholders looking to drive innovation and economic growth even in these challenging times.

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22 Apr

The legacy of influence and growth through branding

Proudly South African brands continue to win the hearts of customers because they consistently show up and understand the reality of the value shopper. With initiatives such as the recently launched Spaza Shop Support Fund, we are likely to witness an increased participation of locally produced products in the township and rural areas’ retail trade sector. These local retailers will be able to improve their customer experience by offering a wider product range that is appealing while also providing more convenience through mobile-based shopping as well as at the door delivery services for customers who are in townships...

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5 Mar

Assupol Digital Skills Programme Testimonials

Assupol Digital Skills Programme Testimonials

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25 Feb

22 On Sloane Research Agenda

At 22 On Sloane, research is a key pillar of our mission to power the next generation of African entrepreneurs. As Africa’s largest entrepreneurship campus, we are committed to generating insights that drive innovation, enhance entrepreneurial support, and shape policies that foster business growth across the continent. Our research agenda focuses on strengthening entrepreneurial ecosystems, supporting the scaling of African startups, leveraging digital transformation, addressing challenges in developing contexts, and promoting sustainability through green economy initiatives. Through data-driven insights, we aim to equip startups and SMEs with the tools they need to scale and compete globally.

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