How to launch a startup without spending a fortune on marketing

If only there was a one-size-fits-all approach to guarantee a successful startup launch and ongoing traction. Novice entrepreneurs are eager to label their companies “the Apple of X” or “the Uber of Y” in an effort to reach those ranks that much more quickly.

22 Jun

Why We Need More Nontechnical Founders In Tech Startups

The world has changed dramatically over the last few decades, primarily as a result of technological advances that have impacted the way we do everything, from brushing our teeth to managing our finances.

22 Jun

His Goal For His Startup Was $1 Million In Sales, But He Couldn’t Crack $1,000

What happens when startup leaders let their expectations get in the way of their goals.

14 Jun

Startup Genome and Global Entrepreneurship Network Publish 2022 Global Startup Ecosystem Report

The 2022 Global Startup Ecosystem Report (GSER) by Startup Genome and the Global Entrepreneurship Network was launched today at London Tech Week. The GSER is the world’s most comprehensive, data-driven research on startups with 280+ entrepreneurial innovation ecosystems and 3 million startups analyzed. The Report includes a ranking of the leading 140 ecosystems, continental insights, and founder-focused articles from thought-leading experts.

6 Jun

The State Of Tech In Africa

Launched in Cape Town, South Africa in 2017, AfricArena supports the creation of market access and investment opportunities for its ever-increasing community of founders, angels, incubators and accelerators, corporates and Venture Capital (VC) investors.

29 May

Startup Ecosystem Report

The Global Startup Ecosystem Index is built using hundreds of thousands of data points processed by an algorithm which takes into account several dozens of parameters, as explained in the Methodology section. In addition to the supplementation of data from various global data partners, our Ecosystem Index is integrated with the interactive and crowdsourced StartupBlink Global Startup Ecosystem Map.

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About Us

22 On Sloane is the largest startup campus in Africa. The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa.